People do not shop for an accountant at eleven in the morning. They do it late, at home, after something has gone wrong — and increasingly they do it by asking an assistant. We show you what it says about your practice, free.
These are not search terms. They are sentences, typed into an assistant, and they get answered with names: "Who is a good accountant in [town] for a small limited company?" "I have missed the self assessment deadline — who can help me this week?" "Which accountants near me actually do payroll for four staff?" "How much should I be paying an accountant for a company my size?" "Is my accountant charging me too much?" Every one of those has an answer today, and the answer contains firm names. The only question worth asking is whether one of them is yours.
"Fees on application" is the most common answer on an accountancy site and the least usable one. An assistant asked "how much" will recommend the firm that answered.
"Bookkeeping · VAT · Payroll · Corporation tax" tells a machine almost nothing. "We do payroll for businesses with two to twenty staff in Chester" tells it everything.
Plenty of practice sites never write down where they are, because everyone in the office already knows. "Near me" needs it in words.
ACCA, ICAEW, AAT, Xero and QuickBooks status are precisely the sort of fact an assistant will repeat — if it is written as text rather than shown as a row of logos.
If an assistant does not know you exist, the phone was never going to ring. We measure that, free, and tell you what is missing.
Deadline weeks and the first fortnight of January are when your phone rings and nobody is free. An AI receptionist takes the name, the company, the deadline they are worried about and a number to ring back — and writes the whole conversation down.
A retained client, not a one-off job. Put your own numbers in.
Annual fee for one retained client, not a single piece of work — which is why this number tends to surprise people. It is arithmetic on your figures, not a claim about your practice.
It is not a promise to put you top of anything — these systems are not ranked lists and nobody sells a position in them. It is not client work, and nothing we do touches your client data, your practice management software or anything covered by your engagement letters. We look at what is publicly visible about your firm, which is the only thing an assistant can see either. And if the check shows you are already being named, we will tell you that and there will be nothing to buy.
Yes, by name, when somebody asks who is a good accountant in their town for a small limited company. Whether your practice appears depends on whether your fees, the sort of client you take and your town are written in words on a page it can read.
The four most common reasons are: fees on application rather than any figure at all, services listed as a row of nouns instead of sentences, no town written anywhere on the site, and ACCA/ICAEW/AAT/Xero status shown as logos rather than as text.
It takes the name, the company, the deadline they are worried about and a number to ring back, and writes the whole conversation down. It does not give advice and it hands over to a person the moment somebody asks.
No. Nothing we do touches client data, your practice management software or anything covered by your engagement letters. The visibility check looks only at what is publicly visible about your firm — which is all an assistant can see either.
Tell us your business name, your town and what you do. We put the question your customers actually ask to ChatGPT, Perplexity, Gemini and Claude, send you what each one said word for word, and tell you what it would take to change it.